SS11 Press Days: J. Lindeberg

Last Wednesday I visited the Swedish menswear brand J. Lindeberg showroom for the first time and absolutely loved the SS11 collection. Inspired by urban cyclists and the city landscape, The Modern North collection offers great aesthetics - complimented by a nautical theme - emphasising the purpose and functionality of the garments.

Designed from the inside out, proportions are streamlined, shorter and tailored closer to the body. Innovative Japanese fabrics are bonded together creating fully taped seams in several jackets, most notably their take on a basic denim jacket (turned inside out, below left).

With aviator inspired hoods, military patchwork detailing and contrasting patterns, the Scandinavian coastline provides the colour palette with soft and neutral tones of wet sand, fresh white surf and deep marine blue. As an accolade to the cyclist, the Dreyden blazer (pictured below centre) includes technical mesh membrane to evaporate moisture, utilising four-way stretch fabrics to aid mobility, finished with a reflective collar and details on pockets and cuffs. All in all a really clean and concise collection that is highly wearable, yet retains the brand's drive for functionality at its core.