Friday 15 October 2010

This Week: High Heel Racing, political opinion and Samsung's 'Everyone Is Art' breast cancer campaign

This week (so far) a few things have been going on in the world of Creative-Idle from High Heeled Races around the Truman Brewery through to political gossip, and regretfully missing lots of private views due to not checking my junk email. I’ve realised rather recently that I’m not necessarily using my blog (spot) to its greatest potential in terms of not commenting on things that aren’t creative, but to me are still important so alongside the forthcoming launch of my website stay tuned for more varied content.
Last weekend I threw caution to the wind and headed down to Sarenza High Heel Race in Shoreditch to watch a bevy of ladies glamorously run around in heels achieving the holy grail of health; super-toned legs. Hosted by MTV favourite Zara Martin, the weekend’s heats saw crowds of girls donning online footwear retailer Sarenza’s heels as they raced along the bespoke 15m pink track. Unaware of its popularity before I went along, the Sarenza High Heel Race is revered in France, taking place annually with hotly disputed heats across the country, culminating in a star studded final in Paris each November.

Images above courtesy of Frank PR
The four winning girls (one of which achieved the fastest time at the London Heats of 6.13 seconds) will now be asked to select their two stealthiest friends to join them and make a team of three for the Parisian final, where they could be in the running for £2,500 worth of shoes from Sarenza. Registration is currently open so for your chance to have a laugh and compete in the final visit the designated website
I also attended a charity fundraiser with high profile guests such as Lord Coe (fresh from the Commonwealth Games) and the BBC’s primary political correspondent, Nick Robinson, whom it transpired was being - albeit discreetly - quizzed about his opinion on the coalition government on the reverse of his place setting.
Image courtesy of Golden Goose PR
Embargoed until the wee hours of this morning, I just had to mention the new campaign by Samsung Electronics Europe. ‘Everyone Is Art’ is a somewhat faithful recreation of the face of Botticelli's Venus - featuring the faces of 1,096 men and women throughout Europe who are affected by breast cancer, or campaigning for breast cancer awareness. The figure 1,096 is symbolic as 1,096 is the number of women diagnosed with breast cancer in Europe each day.

Launched just last month as part of Samsung’s More Than Talk campaign, British artist Samira Harris has produced the first giant collaborative artwork to be made and auctioned for breast cancer and is truly inspiring. 

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