Sunday 31 October 2010

SS11 Press Days: Forward PR

On Monday I attended the Forward PR press day held at the newly  re-opened Savoy Hotel, after a three year refurbishment project. As always Forward PR's client list read like a who's who in ethical and sustainable fashion. Unfortunately as I was running late (what's new?!) I didn't get the chance to check out the other brands/ agencies on display, however I was pleased that I was able to catch up with Nicola of Beautiful Soul. With a strict no-wastage policy that sees all of the fabric remnants put to good use, Beautiful Soul create timeless womenswear from vintage Japanese kimonos - recently launching a debut menswear collection.
Another label I enjoyed seeing was Ciel who for SS11 have produced some eye-catching nature-inspired digital prints on silk in rich blues and exotic earth tones. My favourite piece has to be the gorgeous knickers, below.
For the second time round I saw the brand, Magenta 8 who specialise in tailored capes, jackets and shrugs made from baby alpaca wool. My favourite garment from this season's collection is the bolero, pictured below left.
Another great eco-friendly brand on display was S.C Vizcarra, who is a family-run handwoven luxury handbag and accessories manufacturer. I especially liked the little clutch bags on display for next summer.
 Lastly I was introduced to the work of Rebecca Cella who makes exquisite hand-knitted dresses which feature delicate chain detailing and Swarovski crystals. I particularly liked the backless dress at the bottom - the perfect red carpet number.

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