Tuesday 1 February 2011

Campaign Fever: Love Moschino, we do!

Garance Dore, the wonderfully talented French blogger, illustrator, photographer and - lest we forget - fiancé of the fashion blogosphere’s biggest star Scott Shuman (of The Sartorialist) has shot the Love Moschino Autumn/Winter 2010-11 Advertising Campaign.
Images throughout courtesy of Moschino
Garance met with Moschino’s Creative Director; Rossella Jardini to photograph her in her Milanese flat and posted the shoot to her blog, titled “Rossella”. The post begins with a beautiful portrait of Rossella, followed by detailed photographs of her apartment and her jewellery. Garance commented; “……I immediately liked her refined style and her Italian humour….I loved the mix of elegance and sense of humour that can only be found in Rossella’s universe.”
The collaboration between Rossella Jardini and Garance Dore began with vintage jewellery, design objects, books, pictures, and websites – a mix of traditional research and new media. Through her self titled blog Garance has many times expressed that printed and online media can happily live together side by side, using this concept to create an interesting collaboration which celebrates individuality, the Love Moschino Advertising Campaign was born.

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