Monday 26 October 2009

'Real' People Do The Catwalk at the ICA (written for Amelia's Magazine)

Last night I was delighted to be invited to the ICA for an emphatic catwalk show with a difference. The event was organised by former designer Elaine Foster-Gandey; director of Designer Sales UK. Elaine developed Real People do the Catwalk after hosting a fashion show which included both dancers and models on stage. “I asked my customers about it and they said they related to the dancers and not the models”. Spurred by this Elaine set about putting together a pioneering show to further the arguement that replacing super-thin models with people who reflect society could lead to increased sales for the fashion industry.
To continue reading about the 'Real' People Catwalk go to Amelia's Magazine.

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