Creative-Idle mentioned on Masato Guardian - 27th Oct

The lovely chaps at Masato Guardian mentioned me/ linked to today's LFW blog post (about the lovely and talented Brooke Roberts). Thanks very much! http://paper.li/masatostudio/1305885547

LFW Diary SS12: Brooke Roberts

Brooke Roberts is another designer I met whilst working at Amelia’s Magazine and is incidentally the first person I ever interviewed. Having followed her work at the On|Off exhibition each season, this year at the Somerset House exhibition it was a lovely surprise to bump into Brooke and hopefully I’m a bit different to the bashful person who quizzed her in 2009 about her unique and intriguing combination of knitwear and radiography.

After interviewing Brooke in her Hackney studio I remember quite clearly going home, being inspired and thinking that there aren’t really enough nice words to describe Brooke. She’s super-smart, extremely passionate and is extremely gifted. Whilst it must be extremely hard juggling working for the NHS with managing, designing and sourcing for your own label, Brooke juggles with great aplomb and I’d bet good money this Australian loves every minute of what she does.

I particularly like these fantastic colour block belts (above) created by Eye Of The World Designs for Brooke Roberts!

London Fashion Week Exhibitions: On|Off

As with every season, a highlight of going to the On|Off show space meant a great opportunity to check out their designer showcase. I was lucky enough to get the opportunity to catch up with some friends and familiar faces such as the lovely Yan To, and the iridescent Brooke Roberts, whose luxury knitwear I just can't get enough of. As you can see from the range of images below, Brooke's second job as a radiographer heavily influences her collections, often utilising images taken from x-rays and CAT scans. In the extreme close-ups you can see her (now) trademark ortho fringing, where she uses special metallic plates that are used to correct/ replace bone. with her collections getting bigger and - if possible - better each season I'm already looking forward to SS11!

What I love about both designers is their unique and raw talent, which is increasingly hard to come by these days, especially in the fashion industry so it was truly a delight to see them both doing so well and producing further epic collections for AW10. I first wrote about Yan To back in November when I came across his debut collection 'One' at a press day.

I also discovered a new designer too, which is always great. I love that feeling of unadulterated excitement you get when you feel as though you've stumbled upon something really fantastic, indeed a real gem. What I liked about Aroma 30 was the elegant simplicity, which is something I feel is so hard to get just right, and she nailed it!

It was also great to see the Bryce Aime collection up close and personal, as whilst it was a great show, nothing beats being at close range, especially when the collection in question was a highly sculptural and artistic as Bryce's offering for AW10.