LFW Diary AW12: David Longshaw

A designer who creates witty illustrations and fun-filled stories that result in bright and vivacious garments is David Longshaw.

This AW12 sees his famous cult-character Maude share the centre stage with protagonist Lucia:
*Having fallen down a hole and in to a dress Lucia (who is trying to escape a frightfully dull wedding) is a tad surprised to be greeted by two talking fabric mice; Maude and Doris. In turn Maude is surprised to hear Lucia has no idea who she is.
‘How can you not know who I am! I'm Maude, Editor-in-Chief of MAUDEZINE, the future fashion bible’...
Fashion waits for no man or fabric mouse.*

Once upon a time was not how it started- the story of Maude by David Longshaw from DAVID LONGSHAW on Vimeo.

Longshaw originally devised Maude, the fashion fabric mouse while studying at Central Saint Martins and since the character has been recreated in 100% cashmere by Saville Row tailor Richard James.

Creating a collection that could be classed as ‘transitional’, the emphasis is on form, with cocoon silhouettes and statement shoulders taking centre stage: beautiful prints of illustrated characters and florals evoke summer.

Collaborating with Kirsty Ward for the fifth consecutive season on jewellery, Longshaw once again renews his relationship with milliner Katherine Lee to create to exquisite Maude pieces.