Monday, 24 May 2010

Fashion against AIDS hits H&M

Last week Swedish high-street giants H&M launched their third Fashion Against AIDS campaign (in conjunction with Designers Against AIDS), which sees the brand taking inspiration from the humble music festival to create a capsule collection of items any festival goer would be proud of – including an eye-catching tribal inspired animal print tent.
With 25% of gross sales donated to youth HIV and AIDS awareness projects - working to promote the message of safe sex - I truly can’t think of any better reason to snap up some of the exclusive key pieces. With prices starting from as low as £3 I'm sure these limited edition pieces will be flying off the shelves pronto, so head down to your nearest store without delay.

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