Fresh From The Production Line:Le Coq Sportif

It's come to my attention that le coq sportif has teamed up with the powers that be at one of my favourite sporting events of the summer calendar, The Tour de France. From next summer, around the same time as the London Olympics, le coq sportif will become the official suppliers of the highly coveted jerseys; green, yellow, polka-dot and white.

Coinciding with the French brand’s 130th birthday, this renewed partnership will mark a historial moment, as from 1951 the production workshop of le coq sportif was the official supplier of the jerseys for the Tour de France. For forty years the most famous riders, from Jacques Anquetil to Bernard Hinault and Eddy Merckx, pulled on jerseys bearing the le coq sportif logo.

Personally, I’m looking forward to seeing Brit Mark Cavendish and Lance Armstrong wearing the new shirts, provided the latter and seven-time tour winner doesn’t mean business with his most recent retirement announcement. Watch this space!

Fresh From The Production Line: Le Coq Sportif

Image courtesy of Tea + Cake PR

Not really a sneaker freaker and as a fan of keeping things simple, I’ve spent my life in either Converse or shoes. However as I’m getting older, I’m starting to discover that there are several other great footwear brands out there, creating equally iconic and versatile styles, with one such brand being French sportswear brand Le Coq Sportif. Having recently launched the patriotically named Provencale style to the UK market, the chic and slim-line design features minimal branding and a cute metal button logo detail on the side of the shoe – inspired by the metal balls used in Pétanque, the popular game of boules which originated in Southern France back in the early 1900s.

Available in a variety of styles, the hi-top versions comes in black or grey leather, whilst low-rise versions come in navy leather and white canvas – perfect if you’re looking to rock an authentic nautical look this summer. Prices of the Provencale range from £54.99-74.99 and are available from selected Size? stores and Size? online.