Fresh From The Production Line: Desigual and Cirque du Soleil

Images courtesy of Surgery PR

With new collaborations popping up every week, I don’t tend to take much notice, however last week Spanish mid-range brand Desigual and Cirque du Soleil announced a worldwide partnership which caught my attention. Aiming to bring together the worlds of art, show business and design through a range of 60 items of clothing and accessories, which will go on sale online in November and in retail stores in December, making a piece an ideal Christmas present for any circus lovers.

Featuring vibrant coloursways, bold graphic prints, embroidery and embellishment, this isn’t a collection suitable for wall flowers. Embodying the traditional circus spirit combined with a Cossack vibe, this inspired collection is bound to garner lots of attention next season.

Of the collaboration, Mario D'Amico, Senior Vice President of Marketing at Cirque du Soleil said:
"Cirque du Soleil and Desigual have much in common. Desigual has chosen to be different in the clothing industry with its outstanding designs and whimsical, fashionable clothes. Cirque du Soleil has brought a similar innovative spirit to circus arts and live entertainment."

Sneak peek: Desigual and Christian Lacroix

Image courtesy of Surgery PR

A few weeks ago rumours emerged that Spanish streetwear brand Desigual were teaming up with Christian Lacroix to collaborate on 30 garments for their AW11 collection which I was sceptical of – until the catwalk images circulated last week proved it. In what looks set to be an ongoing partnership, Desigual’s aim is to ‘add a bit of fresh air to the brand’, blending Couturier Lacroix’s unique aesthetic with the urban and casual stance the brand are better known for.

Speaking about Desigual, Lacroix said: “I was awestruck by the first girl dressed by Desigual that I saw in Paris. As I watched her, I could recognise in her a member of my own tribe. It was an explosion of colors and patchwork under the elegant, discreet and always monotonous French sky. It was fantastic, truly love at first sight, a breath of fresh air, all multicoloured, scorching, revitalizing, radiating Mediterranean colours and flavours and creeping into this global and colourless magma inhabited by zombies and clones.”