Thursday 16 June 2011

Fresh From The Production Line: Desigual and Cirque du Soleil

Images courtesy of Surgery PR
With new collaborations popping up every week, I don’t tend to take much notice, however last week Spanish mid-range brand Desigual and Cirque du Soleil announced a worldwide partnership which caught my attention. Aiming to bring together the worlds of art, show business and design through a range of 60 items of clothing and accessories, which will go on sale online in November and in retail stores in December, making a piece an ideal Christmas present for any circus lovers.

Featuring vibrant coloursways, bold graphic prints, embroidery and embellishment, this isn’t a collection suitable for wall flowers. Embodying the traditional circus spirit combined with a Cossack vibe, this inspired collection is bound to garner lots of attention next season.
Of the collaboration, Mario D'Amico, Senior Vice President of Marketing at Cirque du Soleil said:
"Cirque du Soleil and Desigual have much in common. Desigual has chosen to be different in the clothing industry with its outstanding designs and whimsical, fashionable clothes. Cirque du Soleil has brought a similar innovative spirit to circus arts and live entertainment."

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