Friday 16 September 2011

LCF launch SHOP

Necklace by Michela Carraro
Shoes by Xia Xiao
 Peter Pan collar by Emma Hamshare
Lasercut leather shawl by Natalie Brown
Last week I was thrilled to be invited down to the launch of the LCF pop-up space in central London’s Kingly Court, quirkily and simply titled SHOP. The first ever retail venture of the illustrious fashion university, the SHOP will be open until 28th September. Stocking exclusive and one-off creations by the soon-to-be and internationally famous alumni, the labels on the racks were rather surreal in that they reminded me of a top independent boutique – credit to LCF’s superior teaching and knack for mentoring some of British fashion’s brightest young things, and those of the future.
Artwork by Cecelia Ku
Shoes by Aase Hopstock
When myself and two fellow bloggers arrived, the space was sparkling, and funnily, smelt of paint fumes, but in the good way where you get a slightly pleasant head rush and enjoy the newness of a pristine white space. Too many great designers are stocked to mention them all: the ever-lovely Ada Zanditon was giving an interview while we perused – William Tempest, Beatrice Boyle and Hasan Hejazi, to name but a few.
 Pleating by Ewa Kajana
Xia Xiao / Michela Carraro
Laid out rather like a gallery space, student illustrations give the walls some creative impact, while shelves are dotted around cleverly enabling you to walk around them giving two angles to each product. Much like series of art works, each design sold in the SHOP has a unique item number and is signed by the designer and also comes with a statement of authenticity (this reminds me slightly of the concept of Tracey Emin’s bonds – kinda.
With special events running throughout the month, celebrities vying to get involved and surprisingly reasonable prices (SHOP canvas print bag £10, free with purchases over £50; many items are between £100-£250, with prices starting at £20 for student work).

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