Friday 9 September 2011

Fashion Night Out: Superdry

Last night I partook in my first Fashion Night Out and popped down to the Superdry store to peruse the new SS12 footwear collection. Having not visited the Thomas Neal Centre for a while, it was impressive to see how Superdry have invaded the retail space, demonstrating what I’ve been reading in the business section of the broadsheets over the past few months; stock is up and the retail expansion is going full-steam ahead.
With some fantastic launches planned for next year including their Regent Street superstore, an expansion of accessories and the introduction of a ladies perfume, one of the most intriguing stories will be the new-look footwear. Expect sleek silhouettes, light-weight fabrics, superior design and a plethora of colour. For those who always need a bit of height – watch the space for the Superdry heels.

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