Wednesday 15 December 2010

Adaz gets festive in Belgique

My favourite ethical designer - most certainly of 2010 if not of all time - Ada Zanditon has launched a stunning Christmas window display at the Halelujah Store in Brussels, perfectly demonstrating the versatility of her creative and intellectual design approach. Capping off a hugely successful season, Ada was approached to create a display based on her SS11 Pyramora collection. The stark, moody display includes trees inspired by her epic Nepthea dress, utilising her trademark pyramids and iconic symbols of the Christmas tree to create sculptural surfaces using repeating geometric shapes.
With icicles constructed from isosceles triangles, suspended from chains with small silver bells stitched onto the tips so they jingle in the breeze, Adaz has taken the concept one step further incorporating AW10 collection pieces including a puffa jacket displayed on a spiked mannequin standing in the midst of a forest full of icicles. Perpetuating the festive theme and adding a finishing touch to the window display is a unique mobile of halos created from jewellery by Ada Zanditon and Luca Romanyi, which I'm certain will entice shoppers inside the Halelujah store, located on Rue Antoine Dansaert, Brussels.

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