Pop-Up For The Dirty Pretty Things

Last week I was invited along to the Dirty Pretty Things lingerie pop-up store, situated in the heart of Soho. Exclusively open for two days only, the pop-up was a novel way to celebrate the launch of the British brand’s new e-commerce store.

Images courtesy of Surgery PR

Greeted by a bevy a beautifully dressed ladies, who literally stopped traffic, guests were served Mahiki cocktails from a bright purple van, which proved to be a big talking point of the evening.

Setting themselves apart from the run-of-the-mill high-street lingerie brands, Dirty Pretty Things offer a selection of sensual and luxurious underwear at affordable prices. Designing for a liberated woman who wears sexy lingerie for herself, the focus is on the texture and comfort, making DPT the go to brand when you want to feel empowered.

With Leroy Thornhill of The Prodigy and Pam Hogg on decks, this party is certainly one to remember.