It's come to my attention that le coq sportif has teamed up with the powers that be at one of my favourite sporting events of the summer calendar, The Tour de France. From next summer, around the same time as the London Olympics, le coq sportif will become the official suppliers of the highly coveted jerseys; green, yellow, polka-dot and white.
Coinciding with the French brand’s 130th birthday, this renewed partnership will mark a historial moment, as from 1951 the production workshop of le coq sportif was the official supplier of the jerseys for the Tour de France. For forty years the most famous riders, from Jacques Anquetil to Bernard Hinault and Eddy Merckx, pulled on jerseys bearing the le coq sportif logo.
Personally, I’m looking forward to seeing Brit Mark Cavendish and Lance Armstrong wearing the new shirts, provided the latter and seven-time tour winner doesn’t mean business with his most recent retirement announcement. Watch this space!
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