Thursday, 30 June 2011

Fairer Fashion Footprint (written for SIX Magazine)

At the end of May the SIX team descended on the West-End store of Swedish vintage hipsters Beyond Retro for a sophisticated evening of wine, debate and perhaps more importantly, sustainable shopping. Out in full force for the London School of Economics Student Union Fairer Fashion Footprint event were many an eco-pioneer including several SIX friends such as the Ethical Fashion Forum’s SOURCE magazine and one of SIX’s favourite S+E designer the delightful Ada Zanditon.

Lured to Beyond Retro for such a worthy cause, our motivation was ever-so-slightly boosted by keynote speakers Lucy Siegle and Livia Firth. Offering what could be described as a thrilling and informative overview of the state of the S+E fashion market, the social justice issues associated with fast-fashion and consumer awareness of S+E fashion in the UK.

Having formed a close bond through working on the Green Carpet Challenge for back in 2009, Firth and Siegle often join forces to highlight the social benefits of  S+E fashion, something which was evident in their interaction. Both ladies were firmly on point, with Siegle in particular reeling off the statistics, proving the breadth of her knowledge and in-depth research into the trends, product ion and side-effects of fashion leaving us all in no doubt that she knows the world of S+E fashion inside out.
Read the full article here.

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