LFW Diary AW12: People Tree

To kick LFW off with a bang the cool people in the world of sustainable and ethical fashion [Safia Minney (People Tree CEO and Founder) and Harriet Lamb (Director of the Fairtrade Foundation)] invited journalists and celebs such as the lovely Alexa Chung to party. Combining a preview of their AW12 collection with the forthcoming Fairtrade Fortnight (Feb 27th – March 9th) it was a night of celebration.

Emma Watson for People Tree

Image courtesy of People Tree.

Clearly not content with being the face of Burberry for a second season the beautiful Emma Watson has teamed up with ethical fashion brand People Tree to 'design' a capsule collection for their SS10 Youth range.
“I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with.” Emma Watson