Cocosa launch editorial offering, Trend Edit

 Luxury online fashion e-tailer Cocosa has recently launched their very first fashion editorial in the form of a fab magazine entitled Trend Edit. Released biannually, the first addition highlights the best trends of SS12 for both men and women, creating a concise and clear-cut offering broken down by fashion capital, similar to that produced in print by Elle Collections – but better.

With contributions from esteemed fashion designers, stylists and commentators such as Henry Holland and Lauretta Roberts of WGSN Boutique, Trend Edit talks through all of the hottest trends of the forthcoming season in fashion, beauty and accessories. The layout is entirely original, filling pages with a variety of cylindrical patterns comprising a cacophony of catwalk images.

One of the best features of Trend Edit is the LFW timeline and of course, as the title might suggest the trend reports. Essential reading for those not necessarily affiliated with the industry in any way, little touches such as a double page spread of invitation designs and a handy buyers’ guide are priceless.

Each issue can be found on the Cocosa website, which since its launch in 2008 has fast become a fashion portal to be reckoned with. While different areas are open to members and non-members, Trend Edit is open to all. Cocosa is renowned for the global brands it carries such as Michael kors, Felder Felder and Jonathan Saunders, offering exclusive discounts and hand-picked products in addition to daily Style Notes.

A destination for all things high fashion, Cocosa and Trend Edit provide a wealth of knowledge for the fashion addict!

Last Night I Got Lucky With Aldo

Last night I attended a spectacular launch event for Aldo’s new AW11 collection Get Lucky, held in one of my favourite venues, the resplendent One Marylebone. Bursting with celebrities such as a radiant looking Aldo spokesmodel Lily Donaldson, Henry Holland, Jade Parfitt, Jasmine Guniness and Sunday Girl spinning the decks, this soiree proved to be the evening’s hottest ticket.

Jade Parfitt and Jasmine Guniness / Lily Donaldson and Aldo's Douglas Bensadoun - courtesy of Surgery PR

Celebrity spotting aside, guests were treated to an endless flow of vodka sours cocktails, champagne and delicious canapés while we looked around a glitzy array of new designs from the Aldo holiday collection. Several presentations by the brand’s creative director Douglas Bensadoun, kept us up to date on all the progress in Aldo land (they love it so much in London they’re opening up a design studio here). Quirky campaign videos were also unveiled for Get Lucky (seeing the brand once again work with Lily Donaldson and Terry Richardson), themed around a Las Vegas vibe; think poker chips, cards and magicians hats (complete with white rabbits, of course).

Dotted around the vast space were several capsule collections, among which was a rather chic premium menswear collection called Mr B’s, alongside a brand new capsule collection by New York designer Christian Cota. The Christian Cota collection is part of Aldo’s most exciting project to date – Aldo Rise. This initiative sees the footwear giant collaborate with rising talent in the UK and US with their British partners announced as Mark Fast, JW Anderson and Preen. With collaborations seemingly being the key to Aldo’s ever-increasing success, there was something on display for every fashion fanatic, including the opportunity to meet the UK stalwarts.

If any of the shoes take your fancy, do not fear for they will be on sale across the UK a little later in the year!