Wednesday 7 December 2011

Art-iculate: Catwalk to Cover – a front row seat

 A couple of weekends ago I ventured down to one of my favourite Central London spaces, the Fashion and Textile Museum to see the exciting new exhibition Catwalk to Cover – a front row seat. Looking back from the first ever globally reported ready-to-wear catwalk show to the recent SS12 shows, Catwalk to Cover – a front row seat documents the magic of the fashion spectacle; with fashion week street style, intimate backstage snaps of models, a guide to who’s who of the frow – from editor to blogger to celebrity – and the resulting production streamed to millions of hungry eyes the world over.
A relatively modern phenomenon, the catwalk show can be dated as far back as fashion parades that took place in Paris couture houses in the 19th Century, however it will come as a surprise to many that designers didn’t really consider going it alone and showcasing en masse until the early ‘90s, with NYFW being the first collective stage established in 1993.
Spotlighting an exclusive and aspirational sphere, this fly-on-the-wall exhibition aims to shed some light on the inner-workings of the fashion machine, conveying the heady combination of chaos and creativity, paying particular attention to how it is marketed and presented to the world, detailing what happens behind the scenes and which opinion formers make a designer’s collection global news.
Featuring over 1,000 high-octane images from the most prolific catwalk photographers of our time, this sprawling display also features some breath-taking archive samples from the most famous names in their field: Christian Lacroix, Osman, Lanvin and Vivienne Westwood to name but a few.
What is most compelling about Catwalk to Cover – a front row seat is that it simultaneously dispels several myths about fashion, with one crucial misconception being that designers are among the most influential and envied creatives’ in the world. The truth is that designers have to work to extreme deadlines, rely on the talents of the team around them: creative directors, models, hair stylists, make-up artists etc. and the support and endorsement of the influentials: fashion editors, top tier bloggers and celebrities.
Over the past five years there has been a slight shift seeing bloggers and photographers increasingly relied upon to interpret the designer’s message and play a pivotal role in the distribution of imagery via social networking sites and blogging platforms.
Offering all fashion enthusiasts and professionals alike an opportunity to experience the view from the front row, Catwalk to Cover – a front row seat is a captivating insight into the inner-workings of what is one of the world’s most successful and glamorous industries.
Catwalk to Cover – a front row seat is showing at the Fashion and Textile Museum until 26th February 2012.

No comments:

Post a Comment