Tuesday 11 October 2011

LFW Diary SS12: Zoë Jordan

For the first time, this season I got to see first-hand the beauty and grace that go into a Zoë Jordan collection. Luckily for me the theme for SS12 was right up my street, making this one of my favourite catwalks of the season. Produced by My Beautiful Fashion and held in the Old Sorting Office, models sashayed down the catwalk in a beautiful array of underrated and glamorous looks, straight from a 1930s novel.
Honing the laid-back elegance of the era, an atmosphere of glamour was palpable juxtaposed with pared down interwar aesthetics. Think dark smoking clubs and speakeasies, punting and lawn cricket.
With garments wittily named after English country estates such as Althorp, Chatsworth and Blenheim I really loved the grandeur and allure of the romantic garments displayed.
 Playing homage to Edith Boverie Beale also known as ‘Little Edie’ in Grey Gardens, the overall look is ‘society girl with an unusual twist’. Styled to perfection by Karen Clarkson, the looks were kooky in a heritage kind of way, with lots of sunglasses (made by Andy Wolf for Zoë Jordan), printed headscarves and delightful layered combinations.
In my mind’s eye, models were reminiscent of Jordan Baker, a golf player in F. Scott Fitzgerald’s Great Gatsby, where curly hair ruled the day and cashmere cable knits casually slung over shoulders were de rigueur.
With a beautiful new print created especially for SS12, signature garments featured dramatic dragonflies in neon hues. Luxurious tones such as cream, gold, coral, olive and dusty pink dominated, insinuating hazy summer nights.
Overtly feminine as you’d expect from the 1930s, silhouettes are classically tailored, seeing flowing silk and chiffon shirts teamed with wardrobe staples such as the Hardwick tweed jacket, a Jordan signature smoking jacket and cute cropped Bantry shorts. Sexy and figure-hugging shift dresses will be best-sellers as will the plethora of antique lace tea dresses and smocks.
Romantic, ethereal and very much on my SS12 wardrobe wish list!

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