Monday, 20 September 2010

LFW SS11 Diary: Eley Kishimoto

Living by the maxim ‘Print the World’, Eley Kishimoto have since the early 1990’s strived to create works that exhibit clear intention, simple execution, with a unique creative flair that rejects passing trends and fads. Famed for their unique print design aesthetic, their Shoreditch presentation, Flash On Week united all the products and collaborations that they have branded with their simple Flash logo.

Aside from their fashion collections, Eley Kishimoto have utilised their prints on a variety of different products: wallpaper, furniture, fabrics, soft furnishings, glassware and crockery. This springboard led to more industrial based design work in the automotive, architectural and electronics spheres, whilst collaborating with individual artists and galleries – approaching new design challenges as a platform from which to communicate to a wider and more varied audience.

Creating a high impact, the Bateman’s Row warehouse-style space was filled with lots of fantastic products. Incase is a product created to protect the technology that is essential to our lives. Other collaborations include Belgian gold ale brand Duvel (who were incidentally the event’s drink sponsor), BMW Motorrad, Cinelli bikes, Noble Macmillan, Orlebar Brown beach and swim shorts.

With the Flash project becoming a self-confessed obsession, Flash On Week is held in association with London Fashion Week, The London Design Festival and The Anti Design Festival. Flash On Week is an intriguing twist in the continuing story of the shape-shifters of the print world, and long may it continue.

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