Garment Of The Week: YMC

Image courtesy of YMC

As anyone who’s had a poke around the January sale racks will know, the Great British high street is being infiltrated with beautiful fine knits and luxe crochets ready for SS11, so I feel it my sworn duty to include one as my Garment Of This Week.

Founded in London by Fraser Moss and Jimmy Collins in 1995 in response to the ever-increasing demand for stylish, modern and above all functional clothing, YMC has quietly been bubbling under the surface for over 15 years. Inspired by the mantra ‘you must create your own design style’, YMC are not led by the market or influenced by seasonal trends and fads, instead solely aiming to provide wearable clothing that is intelligent and distinctive – which they do to a tee.

With their SS11 collection oozing nostalgia for the lazy hot summer days (of old), it has a playfully innocent and fun naivety about it, taking inspiration from outdoor pursuits such as camping and hiking – essentially playing on a quintessentially British heritage. Designed with layering in mind, the focus is on lightweight shapes and tactile textures in an earthy colour palette of muted khaki greens, burnt oranges, and mustard yellows juxtaposed against dark block colours. Whilst once again, it was hard to choose just one garment, I’m particularly enamoured with this cute bow detail knitted tank which is available to buy now in burnt orange, navy and khaki (pictured).