LFW Diary SS12: Lu Flux

Another designer whose eponymous collections I love seeing each and every season (AW10, SS11, AW11) is the mighty Lu Flux. Wittily titled ‘A-Lu-Ha’, Lu’s SS12 offering plays on the expectations of a tropical British summer and the resulting miserable reality. Self-described as an ‘idyllic Polynesian’ collection, it features everything that epitomises a serene summer of fun in paradise. Think rich candy hues, paper parasols and Hawaiian iconography.

Reflecting her chosen theme perfectly, Lu’s collection perfectly mixes cute and flirty summer apron dresses, layered crepe de chine skirts and trademark patchwork tops, deftly juxtaposed with waterproof jackets, and of course the obligatory Hawaiian shirt, with a Flux twist: beautiful laser-cut hibiscus and Tiki-masked warriors dancing around campfires are a mainstay.

As usual colour shines to the fore and Lu’s stand (in collaboration with Earthborn) at the LFW exhibition was an amazing sight, and to top things off nicely there was even a huge cookie. Always playful, always fun and always a pleasure!