David Longshaw is a designer I adore. Bursting with quirky stories and illustrations, each season’s theme is inspired by a short story with this season’s being Father Said...
“For this season I’ve written a story called Father Said about a girl who takes her boyfriend on a fateful seaside trip. As well as creating the story and illustrations, I’m also working on a short animation of the story depicting the main protagonist, Sophie wearing pieces from the new collection. Father Said starts off with all going well. Sophie takes her boyfriend on her trip to the seaside…”
“The sun is shining, they have fish and chips and walk on the beach then they spot the chance to row to Puffin Island. With all the talk of puffins, as she rows, Sophie suddenly has a flashback to a nightmare she had after reading a sweet book her boyfriend had given her, about a puffin with a disproportionate head, with one eye big and one eye small. She suddenly lashes out with the oars in hand and smashes her boyfriend over the head with one. The blow is fatal… so as all rational people do, she rows to shore and buries him – planting flowers over where he lays. For the rest of her life she plans to wear a flower each day in his memory.”
Deftly utilising collaborator Kirsty Ward’s chunky statement jewellery to great effect, Longshaw has also teamed up with milliner Katherine Lee this season on a special show piece. Walking a perfect line between tough and whimsical, Longshaw’s beautiful and characterful illustrations no doubt offer his customers individuality and empowerment in equal measures.
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