A show I was unexpectedly invited to, Dans La Vie are a brand that ashamedly before SS12, I wasn’t too familiar with, however after seeing their beautiful colour-infused collection I’ve seen the light!
Held in the resplendent upstairs gallery of Freemasons Hall, for their second collection shown in London, Dans La Vie’s My Pop Madonna continues to play with a theme centred on clashing prints and colours, seeing the SS12 offering deeply inspired by Tokyo in the aftermath of March 2011’s devastating earthquakes.
Split into four sub-sections, My Pop Madonna was divided by four anthems, fittingly Madonna’s Like A Prayer opened the show, Amy Winehouse’s Back To Black and Rihanna’s Only Girl came next with Lady Gaga’s Born This Way making for a great finale packed with attitude.
I think what I love most about this collection is twofold. Firstly, the repetition of the iconic Virgin Mary iconography is inspired, and I also love the printed raincoats and pleated balloon skirts which had been laminated with a thin plastic, to make them both waterproof and super shiny.
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