Imagery throughout courtesy of Surgery PRAnyone who knows me well will know that no-matter what light he is shed in the international fashion press, I am a HUGE fan of Terry Richardson, his enigmatic work and bulging contact list and always will be. So with that in mind I’m very excited to see one of his newest advertising campaigns for high street footwear brand Aldo.
Lily Donaldson and all-American wonder boy Sean O'pry. Rather than taking the obvious route and taking his models to the shoreline, Richardson has instead come up with a clever idea to bring the beach to them, utilising iconic beach equipment and props to highlight the theme of summer. Think surf boards, oversized inflatable beach balls and fake sharks.
Julian Louie, which debuted at NYFW.
In addition to the boisterous print ads a supporting movie was also produced bring the campaign to life: