Tuesday, 8 September 2009

Elle MacPherson 'Intimates &' FW09 collection launch- 3rd September

Last Thursday I was delighted to attend the UK launch of supermodel Elle MacPhersons FW09 ‘Intimates’ collection hosted by Liberty. Upon arrival at the iconic Tudor inspired department store we were greeted with an endless supply of champagne and were left to browse the new ‘& collection’ which sees a breakthrough for Elle; introducing bras available in cup sizes D through to G. This was great news to the throngs of women who attended; most of whom I spoke with had like myself been eagerly awaiting this collection as it meant that they too could now squeeze their bosoms into Elle’s fabulously feminine designs.

Whilst awaiting the main event fashion show, shoppers were told of the fantastic 20% discount on offer for the night in addition to the style advice and expert measuring services available. We were treated to canapés of quail’s eggs, mini quiche, strawberries and cream, chocolates and for the more refined oysters provided the proverbial icing on the cake.

Around 7:30pm the fashion show kicked off and we were treated to two delightful models showcasing the collection’s 23 looks in full. Most sets featured rich fabrics such as silk and velvet and consisted of padded and under wired bras matched with either thong briefs or culottes (which for those conscious of a VPL, would only sit right when worn under a loose fitting skirt).

With a vibrant colour palette; base colours of the collection were beige, grey and black; with coral, turquoise, yellow and purple providing the accent colours much needed to brighten any winter wardrobe. A sexy silk and lace floral set caught my eye 9but alas was unavailable in my size), whilst the range of ‘Afterwear’ (code for camisoles and negligees’) was beautiful and would honestly flatter any figure.

With the show over there was a mass stampede to the lingerie rails and grabbing a couple of bras I was proud to be one of the first to test the measuring service. Whenever visiting reputable department stores such as Liberty’s, Selfridges or Harvey Nichol’s I find that being measured is a great test for whether they know their stuff when it comes to the lingerie department, and shockingly in my experience only a handful get it right. Needless to say Liberty passed with flying colours and confirmed my size and even went as far as recommending a couple of bras which they felt complimented not only my décolletage but also my skin tone. Agreeing with their suggestions I settled upon a lacy grey and coral number in addition to a beautifully crafted beige and turquoise set (see image below).
After visiting the tills and redeeming my 20% discount I discovered a fantastic goody bag which was given as a gift with purchase (see images below). Inside was a fabulous gift of a knee length sheer black negligee, a branded Elle Intimates notebook, Aveda products, Nars eye shadow and if that wasn’t enough an invitation to a Nars makeup masterclass for next Thursday. After yet more free flowing champagne I left my good friend H getting a makeover by a duo of gorgeous Nars hunks, and went home with a great goody bag, sexy new underwear and a broad smile after an evening of nonstop giggling.

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