Today I attended Pure London for the first time and I have to say, it was rather good. Whilst I always try (and ultimately fail) to go each season, today I had an extra special reason to go: to attend a brief Q+A session with designer extraordinaire Zandra Rhodes and jewellery designer Adele Marie on their collaboration; Zandra Rhodes Jewellery.
Launching their first collaborative collection this month, the duo have breathed a new lease of life into Rhodes most iconic prints and symbols from her illustrious back-catalogue, including faces 'wiggles' and 'seaweed' patterns. A renowned jeweller in her own right Adele is stocked in London's most iconic department store, Harrods. Feeling that she could re-interpret Rhode's work, broadening its appeal to entice a younger demographic, theirs is an ideal marriage.