Tuesday, 10 May 2011

A Point Of Design: Vogue Light Up Bond Street

To much excitement and anticipation, today sees the launch of Vogue magazine’s Street Lights initiative: a new artistic endeavour taking over London’s second most-iconic shopping street, Bond Street. The brainchild of Vogue’s Jewellery Editor, Carol Woolton - in collaboration with Bond Street Association - Street Lights is an artistic collaboration between the street’s renowned fine jewellers, The Royal College of Art and Central Saint Martins.

Collaborating with 50 2nd and 3rd year students from The Royal College of Art  and Central Saint Martins(studying a mixture of Goldsmith, Silversmith, Metalwork and jewellery courses), the brief was to create conceptual and innovative approaches for the display of jewellery within the windows of the fine jewellers of Bond Street. Iconic brands such as: Asprey, Cartier, Chanel, Mappin + Webb, Van Cleef + Arpels and Tiffany +Co are all taking part, in addition to many more.

From simply removing the usual constraints of traditional jewellery displays such as boring busts and generally black Perspex plinths, the results are both intriguing and unexpected, showing exquisite luxury items in a whole new light.

“It’s a fantastic artistic collaboration of some of the world’s most beautiful jewels being showcased in extraordinary, fresh and innovative ways, provoking us to think about the role of jewellery in our cultural life. The students are bringing wit, originality and imagination to the street in a way that London does better than anywhere else in the world. The idea was born out of my time as a judge at the Royal College of Art each year, by the displays the students created for their work and the manner in which they dealt with scale and environment.” comments Carol Woolton.

Street Lights runs from 10-15 May inclusive and is a celebration of the excellence of the capitals jewellery courses, drawing attention to the fact that more creative jewellery design comes out of London than anywhere else.

No comments:

Post a Comment