Garment Of The Week: From Somewhere

Imagery throughout courtesy of From Somewhere

Each season at LFW I make a point of spending several hours doing the rounds at the Estethica exhibition looking to find the newest and most innovative designers working with sustainable practices at the forefront of their brand identity. One such brand who never fail to catch my eye are From Somewhere, whose recent collaboration with the world’s leading swimwear brand, Speedo has produced an array of surprisingly chic 50’s style garments.

Created using unsold swimwear and surplus stocks of the revolutionary Speedo LZR Racer suit (interestingly launched in 2008 by myself and the PR company I used to work for), the mainline collection can be found at yoox.com. In addition to the wider range, two styles will be available exclusively at Selfridges and two styles will be exclusive to yoox.com, with all proceeds from the iconic Barbie dress being donated to Green Cross International, YOOXYGEN’s partner.

Orsola de Castro, co-owner of From Somewhere, says of the collaboration:
“After unveiling the first of our Speedo LZR Racer collaborations at London Fashion Week in September 2010, we have had an enormous amount of fun in designing and producing these latest pieces, and we feel that we’ve learned a lot about how far we can go, building our confidence, introducing lots of colour and creating designs we’re extremely proud of. The range comprises a wide variety of products, taking in eveningwear made from over 60 swimsuits, to the super wearable Swimdress – a new concept in swimwear as daywear.”