LFW Diary SS11: Jasper Conran

Inspired by the luxurious lifestyle and summer playgrounds of the affluent, guests were transported to an exotic destination at the whim of British fashion stalwart Jasper Conran. With a soundtrack of Bluegrass (very similar to the True Blood soundtrack – which incidentally I love) the mood was relaxed and carefree. The opening looks of printed shift dresses, sheer organza florals and full hats were reminiscent of the 1960’s, exuding pared-down luxury with a classic, yet contemporary twist.

Image courtesy of Planet Notion

A great believer in clean lines and simple silhouettes, Conran easily presented one of the most infinitely wearable and commercial collections to come from London Fashion Week so far, creating enviable wardrobe staples born for a Riviera lifestyle.

Allowing his laidback attitude to influence the show, Conran sent his models down the catwalk in crisp white plimsolls, providing a refreshing departure from the stacked heels and stilettos present among his contemporaries. As if recreating the Neapolitan ice-cream, a standout piece was a panelled dress in pistachio, strawberry and chocolate shades, good enough to eat.