Launching her eponymous label in November 2010,
Reem Juan is a relatively new designer creating a stir with a unique take on opulent luxury. Flirty, feminine, subtle and sexy, ‘50s hourglass silhouettes are a mainstay of signature pieces, with Reem referencing the exquisite beauty of classic Hollywood actresses such as Audrey Hepburn and Grace Kelly.
Fusing a melting pot of influences, fairytales are a starting point: white peacocks, unicorns and secret gardens are deftly mixed with bohemian lace and embroidered shawls of traditional gypsies. Further still, the Ballet Russe informs this love affair of decadent fabrics and glamorous nostalgia.
Born and raised in Abu Dhabi, and educated in London, Juan cites her design aesthetic as a fusion between east and western cultures, symbolising high end luxury at its finest. Seductive garments are the perfect combination of classic and timeless silhouettes with superior cuts and detailing.
*Images throughout courtesy of Goodley PR.
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