The allure of the black dress

Ever wondered why the ‘little black dress’ is so ubiquitous with style, elegance and sophistication? The go-to garment for many women in a rush or just looking to wear something they trust they will look good in, the little black dress is a wardrobe staple for many, which is why I was impressed by a new brand I discovered at the recent SS12 Surgery PR press day.

Dedicated to finding you the perfect dress for whatever the occasion, Black Dress HQ is exactly what it says on the tin – and is an ingenious business idea. There is clearly a market for all manner of black dresses, so what better way to tap into this expansive customer base than by creating an outlet that stocks exclusive designer dresses from a global selection of designers.

As Karl Lagerfeld says: “One is never over-dressed or underdressed in a little black dress”.