Images throughout courtesy of Rich London PR
Anyone who knows me personally will know that I love a good print - preferably two together – so it should be no surprise that Danish brand Rütme caught my eye instantly. Inspired by dreams and fantasies, Rütme’s prints are a kaleidoscopic experiment of shape and form, utilised to create unique urban fashion statements that above all else are relevant – a rarity on the high street these days.
Fresh from its debut as the first offering from the brand, the AW10 collection is inspired by the new decade’s wave of young female musicians such as La Roux and Lucy Love, referencing their tough, edgy and unpredictable natures. With Rikke Charlotte Larsen spearheading the design, functionality is paired with heritage, taking colours from vintage T-shirts and trainers, whilst incorporating details from the early 90’s such as puff shoulders with great aplomb. Whilst as usual, it was hard to edit down just the one garment; my favourites is the hot pink tassel detail jacket with royal blue lining, which looks particularly great teamed with a patterned dress.
Rütme is available now at JOY and in several independent boutiques.
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