Wednesday, 30 June 2010

Malibu By U - an introduction

Images throughout courtesy of Malibu
A couple of weeks ago the lovely people at Malibu contacted me about a new campaign they’re working on entitled ‘Malibu By U’. Launched in conjunction with a new bottle design - where the iconic white bottle decorated with palm trees has been turned into a blank canvas –the idea is that artists and creative’s alike can customise their own bottle.

To get the proverbial ball rolling on the project renowned graffiti artists Jimi Crayon, Pinky and MNKY have designed their own bottles using a variety of urban street art designs.
The initiative will be supported with a digital gallery where fans can either upload a photograph of their creation or create their designs directly onto the Malibu By U bottle, using a range of creative tools available.
So what’s next? Well yours truly now has her own blank canvas ‘Malibu By U’ bottle and is currently debating which print to go for so stay tuned to see the results early next month!

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